When Renovo Energy outgrew its original brand, it partnered with Founding Mothers for a full strategic rebrand. We transformed an outdated identity into a modern, credible system that reflects the innovation behind their sustainable energy solutions.
RENOVO ENERGY SOLUTIONS
Brand Identity Design, Website Design, BRAND NARRATIVE, MARKETING
Renovo is a future‑focused sustainable energy company delivering turnkey LED lighting, solar, EV‑charging and fire‑safety solutions. However, an outdated logo and color palette, paired with a disjointed website and narrative, were masking their innovative edge. They needed cohesive branding and razor‑sharp messaging to cut through their clients’ biggest hurdles—cost objections, rebate red tape and complex sustainability mandates—and position Renovo as the single‑source partner for straightforward, high‑impact sustainable solutions.
the opportunity
the process
Logo & Visual System:
We led a full visual overhaul—crafting a new logo at its core, then extending a bold color palette and contemporary typography across every touchpoint. The result is an identity that’s as impactful and forward‑leaning as Renovo’s turnkey energy solutions.
Story‑Driven Messaging:
We mapped Renovo’s journey—facility leaders as the hero, Renovo as the trusted guide, and a clear “Connect → Audit → Recommend → Implement → Support” path to success.
Website & UX Redesign:
Every headline, call‑to‑action, and paragraph now zeroes in on clients’ pain points—soaring energy bills, rebate red tape, and sustainability targets. The new, SEO‑optimized site guides visitors in four intuitive clicks.
Brand New Ecosystem
Beyond the website, we launched a living brand wiki—centralizing style guidelines, messaging pillars, and resource templates—so Renovo’s internal team and partners can maintain consistency as they scale.
Renovo’s new brand isn’t just a facelift; it’s a complete strategic reset. A client‑first narrative now guides prospects from a complimentary assessment through proposal, installation and ongoing support. The mobile‑first, SEO‑optimized website leads visitors through those steps in intuitive clicks, anchored by headlines and CTAs that spotlight immediate cost savings, simplified rebate handling and lasting sustainability impact. Prospects landing on the site now instantly grasp Renovo’s “one-stop shop” approach to sustainable energy. Finally, a living brand ecosystem—featuring style guidelines, messaging frameworks, and resource templates—empowers Renovo’s team to scale with confidence, cementing their reputation as the single‑source partner for sustainable energy solutions.
the rebirth
