When Renovo Energy outgrew its original look, it came to Founding Mothers for a full brand rebirth. Here’s how we turned an outdated identity into a powerhouse that matches their cutting‑edge sustainable energy solutions.
JOURDI BLEU — SPIRITUAL GANGSTER
Brand strategy & Identity, Showit Website Design, Brand Narrative, Offer + Pricing Strategy, UX Design, Course Creation
Renovo is a future‑focused sustainable energy company delivering turnkey LED lighting, solar, EV‑charging and fire‑safety solutions. However, an outdated logo and color palette, paired with a disjointed website and narrative, were masking their innovative edge. They needed cohesive branding and razor‑sharp messaging to cut through their clients’ biggest hurdles—cost objections, rebate red tape and complex sustainability mandates—and position Renovo as the single‑source partner for straightforward, high‑impact sustainable solutions.
the process
Logo & Visual System:
We led a full visual overhaul—crafting a new logo at its core, then extending a bold color palette and contemporary typography across every touchpoint. The result is an identity that’s as impactful and forward‑leaning as Renovo’s turnkey energy solutions.
Story‑Driven Messaging:
We mapped Renovo’s journey—facility leaders as the hero, Renovo as the trusted guide, and a clear “Connect → Audit → Recommend → Implement → Support” path to success.
Website & UX Rebirth:
Every headline, call‑to‑action, and paragraph now zeroes in on clients’ pain points—soaring energy bills, rebate red tape, and sustainability targets. The new, SEO‑optimized site guides visitors in four intuitive clicks.
Brand Ecosystem Cultivation:
Beyond the website, we launched a living brand wiki—centralizing style guidelines, messaging pillars, and resource templates—so Renovo’s internal team and partners can maintain consistency as they scale.
How it's Going
Before
During
the rebirth
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