Jeremy cooks extraordinary meals (ask me how I know this.)
But his piece-meal presence wasn't carrying the quality of his craft—and it was costing him time he wanted to spend in the kitchen.
He's an expert chef, but he's artist really— food is his medium:
Jeremy created BRB BBQ as a unique fusion style with a versatile approach: offering a unique food for pickup + catering. Mixing his cultural heritage and love for cooking to his community in Western NC.
A chef's brand presence is bigger than his menu.
Brand Identity Design, Canva Website Design, UX Design
Jeremy Salig is a soul food cook based out of Asheville, NC.
Architectural blindspots were getting in the way.
- Too many fonts on the menu (far too busy)
- Didn't align with quality
- DIY approach felt overwhelming
- No clear system to carry out his vision
All he really needed was a simple but effective website with a cohesive visual aesthetic.
This is brand building: the universal language of design that communicates value without explanation.
The Identity
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